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The Trade Desk is changing how advertisers buy — and what they can see | ATDb

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The Trade Desk is changing how advertisers buy — and what they can see

The Trade Desk is changing how advertisers buy — and what they can see

DigidayApril 6, 2026Krystal ScanlonRead original

Last updated Apr 6, 2026 by RSS Ingestion

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The Trade Desk’s new buying modes bundle costs and automate decisions. Here’s what that means for advertisers.