The Startup That Got Ukraine’s Rival Telcos To Collaborate On Identity

Yuriy Gorokhov will tell you, without much prompting, that telecom data isn’t as valuable as telcos like to think. Which is a little odd to hear from the head of ad platform at an identity-focused ad tech startup for telecom providers. But that doesn’t mean there isn’t a smart way to use that data, despite […] The post The Startup That Got Ukraine’s Rival Telcos To Collaborate On Identity appeared first on AdExchanger.

Last updated Sep 8, 2026 by ATDb automated enrichment