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The real winners of March Madness? Brands that move fast on NIL deals | ATDb

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The real winners of March Madness? Brands that move fast on NIL deals

The real winners of March Madness? Brands that move fast on NIL deals

DigidayMarch 19, 2026Julia WaldowRead original

Last updated Mar 19, 2026 by RSS Ingestion

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Companies across sectors, from footwear to personal care, are racing to sign college basketball players.