The Real Convergence Story Is Happening in Local Markets

TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear and streaming, measure performance, and understand audiences. But as buyers push for more accountable, performance-oriented TV campaigns, that national-first approach starts to lose precision in local markets. “Any purchase decision is happening locally,” said Keith […] The post The Real Convergence Story Is Happening in Local Markets appeared first on AdExchanger.

Last updated Jul 15, 2026 by ATDb automated enrichment