The Pageview Era Is Dead. Now, Your Audience Is Worth More Than Your Traffic

In a piece I wrote for AdExchanger last year, I argued that publishers needed to stop measuring their business in pageviews and start building it around audience relationships.  The era of search and social traffic was ending, and publishers who survive would be the ones who understand and own their audiences. I run Leverage Lab, […] The post The Pageview Era Is Dead. Now, Your Audience Is Worth More Than Your Traffic appeared first on AdExchanger.

Last updated Jul 20, 2026 by ATDb automated enrichment