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The Number of CEOs Who See Marketing as Overhead Has Nearly Doubled This Year | ATDb

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The Number of CEOs Who See Marketing as Overhead Has Nearly Doubled This Year

The Number of CEOs Who See Marketing as Overhead Has Nearly Doubled This Year

AdweekApril 28, 2026Rebecca StewartRead original

Last updated Apr 28, 2026 by RSS Ingestion

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Boathouse's annual CEO Survey reveals why CEOs are less happy with CMO performance this year overall