The New Search Stack: How Marketers Win Across AI, Social and Traditional Search

Search is undergoing its most consequential shift in decades. What began as a shift away from Google as a search monolith toward social search on platforms such as Instagram and TikTok has now evolved into a broader exodus toward so-called “AI search.” Adobe reports that 52% of consumers believe AI will replace traditional search engines […]

Last updated Mar 18, 2026 by ATDb automated enrichment