The Future Of Bidding Won’t Be Won By DSPs Alone

Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and the DSP. It does not flow back to the SSP. That single fact explains the last 15 years of programmatic power dynamics better than any discussion of algorithms or auction mechanics. The DSP owns outcome […] The post The Future Of Bidding Won’t Be Won By DSPs Alone appeared first on AdExchanger.

Last updated Jun 15, 2026 by ATDb automated enrichment