The Funnel Is Dead. Build A Trust Loop Or Lose Your Audience To AI

Premium media owners have one commercial asset that generative AI cannot reproduce at scale: the trust audiences place in their brands.  Every other historical advantage publishers once had with audiences – voice, expertise, production quality – is being flattened by AI systems that churn out good-enough output in seconds.  Zero-click AI search is strangling distribution, […] The post The Funnel Is Dead. Build A Trust Loop Or Lose Your Audience To AI appeared first on AdExchanger.

Last updated Jun 24, 2026 by ATDb automated enrichment