The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up?

In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming services, social media, podcasts and gaming now compete for eyeballs, making traditional media planning feel like navigating with an outdated map. Yet amid this chaos, one leading […] The post The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? appeared first on AdExchanger.

Last updated Mar 30, 2026 by ATDb automated enrichment