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“The fragmentation of media is clear”: adland reacts to AA/Warc Expenditure Report

“The fragmentation of media is clear”: adland reacts to AA/Warc Expenditure Report

Revamped report includes addressable TV and social media as standalone channels.

Source: CampaignPublished: May 1, 2026

Last updated May 1, 2026 by ATDb automated enrichment