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The Cockroach of Marketing Concepts Will Never Die | ATDb

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The Cockroach of Marketing Concepts Will Never Die

The Cockroach of Marketing Concepts Will Never Die

AdweekApril 13, 2026adweek_editRead original

Last updated Apr 13, 2026 by RSS Ingestion

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The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing.