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The case for and against publisher content marketplaces

The case for and against publisher content marketplaces

The debate isn’t whether publishers want marketplaces. It’s whether the economics support them.

Last updated Feb 27, 2026 by ATDb automated enrichment · Connections updated May 3, 2026

Source
Digiday
Published
Feb 27, 2026
Topic
The Trade Desk
Mentions
3

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