The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming

Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or linear vs. streaming, then they’re missing out on the real meaning behind convergent TV, according to Mike Fogarty, head of client development, brand and agency […] The post The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming appeared first on AdExchanger.