The Backstreet Bowl: Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60

AdweekFebruary 9, 2026Kendra BarnettRead original

Last updated Feb 10, 2026 by ATDb automated enrichment

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Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet Boys found themselves in their own battle between […]