The 90% problem: What happens for CPG brands after the click

Imagine spending millions on digital advertising only to discover that more than 90% of the people clicking through to your products leave almost immediately. For many consumer packaged goods brands, this isn't a hypothetical scenario - it's a pattern they regularly encounter when they begin measuring campaign performance, with bounce rates often exceeding 90%. The post The 90% problem: What happens for CPG brands after the click appeared first on New Digital Age.

Last updated Oct 20, 2026 by ATDb automated enrichment