Teads’ Stephanie Himoff: Brands Shouldn’t Have to Choose Between Quality and Reach in CTV

CANNES, France — Premium CTV formats command attention that pre-roll inventory simply cannot match. The challenge has always been whether that quality comes at the cost of scale. Teads argues the tradeoff is a false one. “Brands should not have to make a trade off between quality and reach. Omnichannel is really key to that,” […]

Last updated Sep 14, 2026 by ATDb automated enrichment