T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

Mobile data is the lifeblood of the digital out of home (DOOH) ad market. And T-Mobile sees an opportunity to infuse the market with better targeting data and, eventually, new measurement capabilities. T-Mobile Advertising Solutions announced Monday that its mobile data is now exclusively available for out-of-home (OOH) campaign targeting via Vistar Media, the OOH […] The post T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting appeared first on AdExchanger.

Last updated Oct 5, 2026 by ATDb automated enrichment