Last updated Mar 24, 2026 by RSS Ingestion
Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role of CTV in campaign performance doesn’t mean streaming will become a pure-play performance marketing channel like search, social media and display. No matter how digitized CTV becomes, it’s still a different beast. “Advertisers see streaming TV as a performance […] The post Sussing Out ‘Performance TV’ appeared first on AdExchanger.