Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot

The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade Desk had forked the main Prebid code over a data collection disagreement over how to handle programmatic Transaction IDs. TTD’s presence at last […] The post Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot appeared first on AdExchanger.

Last updated Oct 15, 2026 by ATDb automated enrichment