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Super Bowl Hot Take: Microsoft Shows Copilot’s Power, But Not Its Personality | ATDb

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Super Bowl Hot Take: Microsoft Shows Copilot’s Power, But Not Its Personality

Super Bowl Hot Take: Microsoft Shows Copilot’s Power, But Not Its Personality

AdweekFebruary 8, 2026Kendra BarnettRead original

Last updated Feb 9, 2026 by RSS Ingestion

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Microsoft zooms in on technical use cases for Copilot, but misses the opportunity to define its brand in more grounded terms.