Study: UK digital adspend up 13% in H1 2026
Articleadvanced-television.com
The UK digital advertising market reached £21.2 billion (€24.7bn) in the first six months of 2026, up 13 per cent year on year, according to IAB UK’s Digital Adspend Study HY 2026, produced with mediasense. Advertisers invested almost £5 billion more in digital advertising in H1 2026 than they did across the entirety of 2020. […]
Last updated Sep 30, 2026 by ATDb automated enrichment