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Study: Teens are the culture makers

Study: Teens are the culture makers

SuperAwesome, a US specialist in data, technology, and services for safely engaging Gen Alpha and Gen Z, has unveiled research which finds that content that wins with Teens reaches 4x as many Young Adults as Young Adult content reaches Teens, upending conventional marketing wisdom that younger audiences look to older consumers for cultural inspiration. Unlike […]

Last updated Oct 15, 2026 by ATDb automated enrichment

Source
Advanced Television
Published
Oct 15, 2026
Topic
SuperAwesome
Mentions
1