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Study: Episodic Content Creators Offer Word-of-Mouth Trust

Study: Episodic Content Creators Offer Word-of-Mouth Trust

A new study shows consumers view their favorite episodic content creators as if they were their friend, trusting their brand recommendations just as much, if not more.

Source: MediaPostPublished: Oct 15, 2026

Last updated Oct 15, 2026 by ATDb automated enrichment