Study: Default streaming services less likely to be cancelled
Articleadvanced-television.com
In subscription businesses, not all subscribers are equally valuable. The more engaged users are, the more likely they are to stay and the less likely they are to churn. According to Hub Entertainment Research’s Decoding the Default 2026 study, the clearest signal of that engagement is whether a viewer considers a service their default: the […]
Last updated Sep 21, 2026 by ATDb automated enrichment