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Stress becomes creative fuel in Apple’s new Mac spot for college students | ATDb

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Stress becomes creative fuel in Apple’s new Mac spot for college students

Stress becomes creative fuel in Apple’s new Mac spot for college students

Ad AgeMay 12, 2026Tim NuddRead original

Last updated May 12, 2026 by RSS Ingestion

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TBWA\Media Arts Lab ad directed by rubberband follows students through drafts, deleted files and deadline-fueled inspiration.