Start-Up Seeks To Help Content Producers Reach The Right Audiences

Chronicle Media is using artificial intelligence to help brands  target find audiences that will engage with their content, Variety reports. The start-up helps brands and creators reach those consumers across such platforms as YouTube, TikTok and Instagram. Co-founders Aaron Sisto and Scott Greenberg believe this task has taken on a new urgency as AI makes content more plentiful while attention is wandering. Sisto says that changes the basic calculus for any firm developing IP.

Last updated Oct 20, 2026 by ATDb automated enrichment