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Starbucks’ Unicorn Frappuccino Revival Fueled a Record Saturday. Now Comes PSL Season.

Starbucks’ Unicorn Frappuccino Revival Fueled a Record Saturday. Now Comes PSL Season.

Articleadweek.com

Chief brand officer Tressie Lieberman on mining the archives to create a global cultural moment.

Source: AdweekPublished: Aug 27, 2026

Last updated Aug 27, 2026 by ATDb automated enrichment