Stagwell Acquires Publisher Monetization Network Freestar

Agency holding company Stagwell is acquiring publisher monetization network Freestar, it announced Monday. The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents. The companies did not disclose the price, but the deal has closed. […] The post Stagwell Acquires Publisher Monetization Network Freestar appeared first on AdExchanger.

Last updated Oct 26, 2026 by ATDb automated enrichment