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Sprite Doubles Down on Street Cred to Win Over Gen Z | ATDb

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Sprite Doubles Down on Street Cred to Win Over Gen Z

Sprite Doubles Down on Street Cred to Win Over Gen Z

AdweekMarch 19, 2026Brittaney KieferRead original

Last updated Mar 19, 2026 by RSS Ingestion

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Sprite returns to street culture roots with new global platform spanning music, basketball, live experiences, and product innovation.