Spain: Connected TV viewing hits record share in Q3
Articleadvanced-television.com
Connected TV (CTV) accounted for 32.4 per cent of TV consumption in Spain during the third quarter of 2026, its highest share for the period on record, as streaming and internet-delivered services continue to reshape viewing habits. According to a report by Spanish audiovisual consultancy Barlovento Comunicación, CTV’s share increased by 2.4 percentage points year-on-year. […]
Last updated Oct 21, 2026 by ATDb automated enrichment