Sonic Turns Drink Customization Into Traffic Strategy

Restaurant chains are increasingly looking beyond burgers, sandwiches and value meals to create new reasons for customers to visit. Specialty beverages have emerged as one of the industry’s most active battlegrounds, and Sonic Drive-In believes its long history of drink customization gives it an advantage. The trend extends well beyond another seasonal menu cycle. The […] Sonic Turns Drink Customization Into Traffic Strategy first appeared on Street Fight.

Last updated Sep 21, 2026 by ATDb automated enrichment