Social media has political divides, but some feeds are more polarized than others

The 2024 presidential election cycle in the U.S. has been dubbed the influencer election, because it was the moment when political voices on social media received an unprecedented amount of amplification. Moving forward, strategists on both sides of the aisle are trying to maximize social media's potential as a political tool, but that process comes with some complications. One of those complex wrinkles came under the microscope in a study published in the journal Nature. Researchers set up "sock puppet" accounts on TikTok to measure the political polarization of the For You Page, and they found some apparent disparities between right-leaning and left-leaning feeds. Visit Tubefilter for more great stories.