Snapchat studies Chat ads as culture moves “from public feeds into personal conversations”

Are we witnessing a paradigm shift in the world of social media advertising? Snapchat is arguing that chat windows will become increasingly important screens in the future, and the messaging app has the necessary data to back up that assertion. In India, Snapchat and Kantar teamed up to measure the impact of Sponsored Snaps. That's the name Snap gives to spots that show in the Chat feed next to Snaps from friends and other acquaintances. Visit Tubefilter for more great stories.