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Snap Introduces AR Enterprise Services for Brand Advertising

Wall Street JournalFebruary 11, 2025Patience HagginRead original

Last updated Feb 20, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026

Summary

Snap Inc. announced AR Enterprise Services, a new B2B offering that allows brands to integrate Snapchat's augmented reality technology into their own apps and websites. The service includes AR try-on capabilities, virtual product placement, and custom lens creation tools with measurement and attribution features.

Details

Snap Inc. announced AR Enterprise Services, a new B2B offering that allows brands to integrate Snapchat's augmented reality technology into their own apps and websites. The service includes AR try-on capabilities, virtual product placement, and custom lens creation tools with measurement and attribution features.