Sitecore Acquires Scrunch to Help Brands Influence Discovery and Buying Decisions in the AI-Search Era

Enables marketers to shape how their brand appears across AI-powered search by combining insights from “answer engines” with omnichannel content optimization Ensures that customers experience personalized guidance from discovery to decision Sitecore announced that it acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI search. The acquisition […]

Last updated Jun 4, 2026 by ATDb automated enrichment