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Sinclair Invests in IRCODE, a ‘Shazam for Images’ AI Vision Start-Up, and Sets Interactive TV Rollouts in Two Markets

Sinclair Invests in IRCODE, a ‘Shazam for Images’ AI Vision Start-Up, and Sets Interactive TV Rollouts in Two Markets

Local TV station operator Sinclair is going to let viewers interact with its on-air programming — and ads — in a new way under a partnership with IRCODE. Sinclair has made a strategic investment in IRCODE, a computer vision and AI company that claims its system makes TV interactive and shoppable in real time. The […]

Last updated Jun 18, 2026 by ATDb automated enrichment

Source
Variety Digital
Published
Jun 17, 2026
Topic
Sinclair
Mentions
2