Signals, Silos and Standardisation: Unpacking the Knowledge Gaps in CTV Trading
Articlevideoweek.com
Adoption of programmatic trading in CTV is on the rise, according to IAB Europe's inaugural 'Attitudes to Digital Advertising' report, but the trade body's survey of its members revealed that this adoption is fragmented, with gaps in visibility causing high levels of uncertainty. While 21 percent of respondents now buy or sell over 81 percent Read More
Last updated Mar 2, 2026 by ATDb automated enrichment