Shopify says purchases are coming ‘inside ChatGPT’ through agentic storefronts as OpenAI retreats on Instant Checkout

DigidayMarch 16, 2026Allison SmithRead original

Last updated Mar 16, 2026 by RSS Ingestion

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Under the updated approach, Shopify merchants’ products will still appear inside ChatGPT conversations, but buyers will typically complete purchases on the merchant’s own online storefront.