Search Is Fragmenting: Why SEO Must Expand Beyond Google in 2026

Earlier this year, a mantra for many SEO agencies was “2026 will mark the shift to ‘AI search-first’ strategy”.Six months in, that evolution is well underway. Search behaviour is no longer centralized around Google. Consumers are discovering brands through AI assistants, community platforms, video content, and social search — often completing an entire research journey […]

Last updated Aug 12, 2026 by ATDb automated enrichment