Roku’s Jake Piasecki: CTV Home Screen Ads Satisfy Both Performance And Branding Objectives

CANNES, France — The battle for the connected TV home screen is on. Recent research by Roku and Omnicom is showing why, as advertisers look to satisfy the twin goals of performance and branding. “What we found is giant — up and to the right is basically what we’re seeing in terms of brand lift, […]

Last updated Aug 6, 2026 by ATDb automated enrichment