Roku’s Caitlin McDonough: Sports Fandom is Growing at the Edges

As sports continues to shift from linear TV to streaming, the viewing experience has also expanded well beyond the live game. Highlights, pregame analysis, podcasts, creator content, and documentary series now command as much fan attention as the match itself. To keep up with those changes, Roku is building the infrastructure to help brands follow […]

Last updated Oct 19, 2026 by ATDb automated enrichment