Retail media’s AI gap: 88% use AI for analysis, but just 16% for product and ad ranking

Live polling at IAB Europe’s Retail Media Impact Summit reveals reluctance to hand AI decisions over bids, budgets and promotions While 88% of retail media professionals polled during Particular Audience’s AI in Retail Media Town Hall said their businesses use AI to analyse data or write reports, just 16% use it to choose product or […]

Last updated Oct 27, 2026 by ATDb automated enrichment