Retail Media Wants Your Budget, But It Needs to Earn It: Bayer’s Ryan Verklin
Articlebeet.tv
NEW YORK – At the IAB Connected Commerce Summit, Ryan Verklin, paid media and retail media senior lead at Bayer, delivered a useful reminder to an industry that sometimes treats every dashboard as a victory parade: winning in retail media requires more than colorful graphs and aggressive sales decks. “What does winning look like in [...]
Last updated Apr 29, 2026 by ATDb automated enrichment