Retail Media Wants to be More Than a Line Item for Marketers: Macy’s Michael Krans
Articlebeet.tv
Michael Krans is trying to pull retail media out of the margins and into the center of the marketing playbook. The head of retail media at department-store chain Macy’s is on a mission to turn the Macy’s Media Network from a transactional afterthought into something closer to a marketing nerve center. “We are attempting to [...]
Last updated Apr 5, 2026 by ATDb automated enrichment