Research: Netflix’s ad-plan is most purchased tier

As Netflix unveils its Q3 2026 numbers, research from Digitali shows that the streamer’s ads plan is now its most purchased subscription tier. This follows a period of growth for the ad tier, which is now taken up by just under half of subscribers in ad tier markets. Netflix will expand its ad-supported offering to […]

Last updated Oct 21, 2026 by ATDb automated enrichment