Research: AI influencing app discovery, but untrustworthy

While one in ten consumers cite AI tools as a way they discover apps, just 44 per cent trust their recommendations, compared with 84 per cent who trust recommendations from friends and family, according to research from app growth agency Yodel Mobile by NP Digital. Findings from their The New Rules of App Growth report […]

Last updated Oct 20, 2026 by ATDb automated enrichment