Research: 39% of US watch live content through streamers
Articleadvanced-television.com
Parks Associates’ research The New Live TV Model: Skinny Bundles, Sports, News finds that 39 per cent of US internet households watch live events or sports through an on-demand streaming service, showing the growing role of streaming services in delivering live programming. The expanding mix of options to watch video is changing how consumers find […]
Last updated Oct 22, 2026 by ATDb automated enrichment