Research: 16% US Internet homes have cancelled pay-TV and returned
Articleadvanced-television.com
Parks Associates’ research The New Live TV Model: Skinny Bundles, Sports, News finds that pay-TV churn does not always represent the permanent loss of a subscriber. The firm’s study of 8,000 US internet households shows 16 per cent of US internet households have cancelled a pay-TV service in the past and later returned, demonstrating new […]
Last updated Oct 14, 2026 by ATDb automated enrichment