Report: Sports rights worth $65.8bn in 2026
Articleadvanced-television.com
Sports media rights values hit record levels and are forecast to continue upwards, defying ‘bubble’ predictions, according to the SportBusiness Global Media Report. The World Cup and new agreements for the NBA and UFC drove the total aggregate value – the main revenue source for all major sports – from $62.4 billion (€55.6bn) in 2024 […]
Last updated Oct 15, 2026 by ATDb automated enrichment